Our History

The birth of the brand Sens en Provence...

Native of Saint-Tropez, deeply anchored roots of Provence in her heart, Valérie Rousselle acquired Château Roubine – Cru classé in 1994, an exceptional domain both for the quality of wines, for its beautiful location and surrounds.

Strongly influenced by her first experience in Thalassotherapy in Deauville, becoming very interested in the ancestral benefits of Mediterranean products: Olive Oil, Lavender, Honey, and plant vegetation… an idea was born to associate the virtues of the vine and those of the Mediterranean region.

Thanks to the experience of her friend Cécile Destaing, Doctor of Pharmacy, whose laboratory is in Grasse, the brand Sens in Provence sees the day.

histoire 1

The natural richness of Provence embellishing your beauty

histoire 2

Portraits

The company VINALIE was created the 24th October 2007 with a vision to create a range of innovating beauty products “Sens en Provence”.

Valérie Rousselle, studied in the Hotel School of Lausanne, strongly influenced by her first experience in Thalassotherapy in Deauville, part of the Barrière group, and influenced by her prestigious Provencal environment, an idea was born to associate the virtues of the vine and those of the Mediterranean region.

Associated with her friend Cécile Destaing, Doctor in Pharmacy, dermatology expert. Their unique project using the active ingredients from the vines and surrounds of Château Roubine

Together, using both their knowledge and know how they developed the range of unique beauty cosmetics.